Content, Social & Digital Marketing | association marketing
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Creating original, brand-specific content on your website is the most effective way for companies to reach their ideal audience. But that tactic isn't only for for-profit organizations. Nonprofits can see strong results from content marketing, too. Successful nonprofits have a dedicated content marketing strategy. In today's immense online world, vying for visibility and awareness online needs to start with targeted content marketing.
1. Define Your Mission
Start with the same message you share when chatting with a potential donor in person. Tell folks what you do and why you do it. As your website is the most accessible way for new followers to find you, make sure your mission is out there and clear on your site, in blog posts, and on social media. It's what drives your work every day and it's what draws initial interest.
2. Teach Your Mission
Once you have their attention, sharing original content in various stages and formats keeps them coming back to learn more. This is where you can gather email addresses by offering newsletters, and podcasts to show you relate to their company's needs. Write about specific benefits of your cause so every reader can envision the end results of their donation.
3. Evaluate Progress
Track how each blog post, newsletter, and podcast performs. Make note of what content people share and keep creating similar pieces. Take advantage of basic (and free!) marketing tools that are available for most websites, social media accounts, and email marketing services.
Ready to reach your ideal donors? Contact us to start your content marketing journey.
