4 Changes Every Inbound Marketer Should Make This Year

The concept of inbound marketing first came into being 10 years ago, and it was truly revolutionary.  It changed the world of marketing and made it possible for all organizations, big and small, to compete by leveling the playing field.  While the fundamentals of inbound marketing still hold true today, the ways in which consumers find, research, and purchase products have changed.  In addition, competition for their attention has increased greatly.  Because of these changes in consumer behaviour, marketers need to adjust their inbound strategies accordingly.

We have found an article, written by Brian Halligan at Hubspot, that lists 4 changes every inbound marketer should make this year.  In the article Brian explains what these changes are and why they are necessary for the continued growth of your organization.

If you would like to learn more about inbound marketing, check out our Inbound Lunch Bunch resource page.