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Liz Mackenzie

By: Liz Mackenzie on June 21st, 2017

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4 Hot Marketing Automation Trends

Content, Social & Digital Marketing | Marketing Automation

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Marketing automation is all the craze in the business world and is finally making it's way into the association and non-profit world. Many aspects of digital marketing can be automated to save time and improve results. Below are some current marketing automation trends.

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Email Marketing Automation

Email marketing is where a lot of the automation is being done. Follow-up emails are sent to subscribers automatically, based on when they signed up and what they signed up for. Even more than that, the follow-up emails are personalized according to how your subscribers reacted to your previous emails. For example, people who didn’t open your first email may get a different follow-up than those who did open it.

Social Media Marketing Automation

Automating your social media campaigns will save you a lot of time. There are many tools that let you schedule your social media posts in advance. Other tools let you manage your followers (for example, to quickly unfollow people who aren’t following you back).

Advertising and Retargeting Automation

Retargeting in advertising is when you set your ads to automatically target people who have already visited your site. This is really easy to set up with Google Adwords, Facebook Ads, and other platforms. You can also target people who are on specific email lists based on certain demographics.

Content Marketing Automation

Even content marketing can be automated to a certain degree. For example, you might show website visitors from one country a different page result than those who are located in another country. You can also automate your content based on the internet source visitors came from.

Want to start automating your marketing campaigns? Contact us today and we can help you!!

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