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Abigail Conlon

Recent Posts

HighRoad Solution Talks Marketing Automation at the Personify User Group Meeting in Chicago

Posted by Abigail Conlon

on October 17, 2018

Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?

Do Associations Need Both Marketing Automation And Email Marketing Software? [Video]

Posted by Abigail Conlon

on September 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”

While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.  The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

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The HighRoad Team Take on Digital Summit DC 2018

Posted by Abigail Conlon

on September 6, 2018

In the final weeks of summer, the HighRoad client services team descended onto Walter E. Washington Convention Center to connect with area digital marketers and those traveling from all over the country. After sightseeing the DC monuments on Sunday (pictured above are Abby, Jeremiah and Sami), we started the DC Digital Summit Conference on Monday with opening keynote speaker Dan Pink, best selling author of When.

HighRoad to Speak on Marketing Automation at .orgSource Event

Posted by Abigail Conlon

on June 18, 2018

HighRoad is pleased to announce our participation at .orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.

HighRoad to Showcase Marketing Automation Solutions for Associations at the ASAE Marketing, Membership, and Communications Conference (#MMCCon)

Posted by Abigail Conlon

on May 21, 2018

MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

Want Growth? Let's Get Digital

Posted by Abigail Conlon

on March 9, 2018

You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive?

The Power of A(ssociations)

Posted by Abigail Conlon

on February 6, 2018

“Associations are backing some of the hottest trends in tech, from the soaring popularity of apps to the strengthening market for robotics—and they’re also helping to raise a future workforce that’s more diverse” -Bratcher, 2017 

3 Ways to Improve Project Management in Your Organization

Posted by Abigail Conlon

on January 9, 2018

As the new year rolls into week two, you may be reflecting on the goals you have set for yourself and your organization. “Whether you’re about to embark on a massive digital transformation or looking to bring a few departments and work streams closer together, focusing on the right project management tool and leader, can help put you on a path to success in 2018," stated Tim Ebner, senior editor for Associations Now.

How to Up Your Marketing Game in The New Year

Posted by Abigail Conlon

on December 29, 2017

As 2017 comes to a close, it is important to reflect on the past year and plan ahead for the future. While you set goals for the upcoming new year, whether they are personal or professional, it is important to stay on top of industry trends!

SEO: Quality Over Quantity

Posted by Abigail Conlon

on December 7, 2017

SEO is an important strategy to weave into your digital marketing landscape. It affects online visibility of your organization’s content in web search engines. “In it’s simplest form, SEO is the practice of growing your visibility and increasing traffic through organic search engine results” (Edgecomb, 2017).

When thinking about SEO, most organization’s consider keywords and lack to consider the quality of content that they are publishing. However, contrary to popular belief, that is not the case: