HighRoad Solution is proud to bring some of our best and brightest to the Association Forum Holiday Showcase at the Hyatt Regency Chicago on December 13th. Attendees can expect to connect, network, and celebrate professional and personal development. As a long-standing part of the Chicago association community, HighRoad is proud to be among the reputable organizations attending the Showcase.
Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?” While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads. “Right now, for associations, they're primarily doing everything through one-to-many. What we're saying is that 40 or 50% of that traffic… how do we take that and move it from a one-to-many conversation to a one-to-one conversation…?” -Ron McGrath, Co-Founder & CEO
In the final weeks of summer, the HighRoad client services team descended onto Walter E. Washington Convention Center to connect with area digital marketers and those traveling from all over the country. After sightseeing the DC monuments on Sunday (pictured above are Abby, Jeremiah and Sami), we started the DC Digital Summit Conference on Monday with opening keynote speaker Dan Pink, best selling author of When.
HighRoad is pleased to announce our participation at .orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.
MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.