Technology doesn’t just make it easier for associations to connect with their members – it also makes it possible to measure how connected members feel to the association.
For technology leaders working in association management, there’s one question that comes up again and again. Should we use dedicated association management software solutions, or can we switch to a generic mainstream alternative? As with all tech-related decisions, the answer is: it depends on your circumstances.
If you’re a tech leader at an association, you probably find yourself struggling with the same questions over and over. Questions like: How do I support the unique organizational structure of an association? How can the tech stack support the lead generation goals of the marketing team? How do we increase engagement and boost retention? Are we making the most of the tools we have? Is it time to add new elements to our tech stack?
If you’re new to the world of associations, you may not be familiar with the kind of software that’s commonly used in this industry.
If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower.
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.