Content marketing is one of the most widely-used tactics in the digital age. It seems easy, but it calls for a host of creative and technical skills within your marketing team.
Marketing for associations takes different forms. Marketing automation tools and email automation tools sometimes get confused with each other. While they do share some functionality, your marketing strategy depends on knowing the difference and knowing how to get the best from each.
You might have a great association marketing plan, but nothing will come of it unless you have the right tools to turn plans into actions.
You won’t always have the kind of expertise on hand that you require for marketing success. There are circumstances where you need additional technical expertise or some assistance with strategy, or simply a new pair of eyes and some fresh thinking.
Content marketing is a big deal in the for-profit sector, where over half of businesses invest in this strategy to attract new customers.
Recently, I had the pleasure of pounding the proverbial charcoal grey carpet at ASEA’s MM&C Conference, held in D.C. Teeming with nearly 1,000 marketing and membership leaders in the association space, the event was a breath of fresh air in terms of digital possibility and receptiveness.