Jason has an uncanny ability to communicate complex technical solutions across client teams while executing from non-technical descriptions. He has a Bachelors of Science in Information Technology Web Management and spent 13 years working at the National Association of Colleges and Employers. Having worked in an association for that length of time, he knows how best to communicate the value of technology solutions to empower the member experience.
When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder.
When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.
Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?