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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Jeanette Hausner

Blog Feature

Content, Social & Digital Marketing

By: Jeanette Hausner
June 30th, 2017

One of the best ways to get attention for your business, your services, and your products is by implementing a social media marketing plan.  Social media sites like Facebook, Twitter, YouTube and a host of other social sites are arenas where your business can get attention and gain traction.  Follow these 5 tips to get the most from your social media marketing efforts.

Blog Feature

membership marketing

By: Jeanette Hausner
June 29th, 2017

Attracting new members and retaining current ones is vital to the success of your association.  Your association's abilty to keep it's members and visitors coming back leads to higher conversion rates and higher retention rates.  But getting them to return on a regular basis can be difficult.  The key to accomplishing this is to create a great online user experience.  

Blog Feature

content marketing

By: Jeanette Hausner
June 27th, 2017

Content marketing is the creation of quality blogs, articles, videos, and emails that seek to educate and inform potential buyers.  While the end game is the same as traditional marketing, content marketing is an approach that is more subtle.  By giving the buyer helpful content to make a more informed purchase decision, your brand is building a relationship with the buyer and establishing itself as knowledgeable and trustworthy.  The infographic below lists 7 reasons why content is still king.

Blog Feature

Event Marketing | Content, Social & Digital Marketing

By: Jeanette Hausner
June 23rd, 2017

There are many benefits to event marketing.  From increasing brand awareness, to connecting with your prospects and customers, to using it as a platform for your product launch, event marketing is a key ingredient to boosting leads and sales for your business.  Yet there is one aspect of event marketing that most marketers are failing to capitalize on.  Using the event as an opportunity to gather fresh content for their content marketing strategy.  You see, each event offers a chance to capture amazing content to include into your marketing strategy.  It will add authenticity, relevancy, and creativity that will ultimately improve your bottom-line.  Here are six quick, easy ideas to create engaging content at your next event to bolster your content marketing strategy.

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Brand Marketing | Lead Generation & Growth Strategies

By: Jeanette Hausner
June 22nd, 2017

It used to be that if a company focused on their product and delivered decent customer service all was good.  If a customer was unhappy, they might complain to a few people and then they would simply move on.  Damage to the brand was limited.  That isn't the case anymore.  Social media has given unhappy consumers a much louder voice.  Angry consumers, voicing their complaints online with reviews,  YouTube, Twitter, FaceBook, and a host of other social media channels, can wreak havoc on your brand.  The repercussions of failing to meet customer expectations can be much more damaging today.  

Blog Feature

Content, Social & Digital Marketing

By: Jeanette Hausner
June 21st, 2017

Social Media has a huge impact on today's digital marketing landscape.  It has become an indispensable tool for marketers and it's use is only going to grow.  However, social media trends are forever changing.  So it's vital to stay informed of those changes.  The infographic below lists 8 social media trends on the rise this year.