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Liz Mackenzie

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Recent Posts

Infographic of the Week: Six Statistics about Pinterest That You Probably Didn’t Know

Posted by Liz Mackenzie

on September 15, 2017

The Importance of Data and Personalization

Posted by Liz Mackenzie

on August 17, 2017

It’s no secret that the demand for marketing to be more personal is getting stronger by the minute.  People are receiving too many emails from too many companies and organizations are struggling to set themselves apart from the others. Associations alike are under constant pressure to capture new members and retain existing ones thus, driving the need for more personalized messaging. 

Why Your Core Values Must Guide Your Inbound Marketing

Posted by Liz Mackenzie

on August 14, 2017

Your brand in not just your logo. A company's brand is the feeling, beliefs, and opinions that consumers have when they see your logo. Consequently, this graphic is a visual representation of your company's mission, core values, and principles. That said, one of the prime reasons that a company's inbound marketing strategy falls short of expectations is a failure to align content with the business' mission and core values. You may create informative, unique, and well-written content, but that is not enough to grow sales.

Get More from Your Digital Marketing By Using Landing Pages

Posted by Liz Mackenzie

on August 7, 2017

Many non-profit websites experience mediocre conversions because they send traffic to their home pages or to an ordinary page with a form on it. Driving traffic, whether through paid advertisements or social media campaigns, exacts a cost in either money or time. Of course, time is money if your digital marketing person is paid a wage or salary. Therefore, you want to make the most of your efforts by sending traffic to landing pages designed for specific campaigns.

Infographic of the Week: 27 Proven Marketing Strategies for a Small Budget

Posted by Liz Mackenzie

on July 25, 2017

*Information received from the Digital Media Strategy Blog

Infographic of the Week: The 2017 State Of Digital Marketing In Associations Report

Posted by Liz Mackenzie

on July 12, 2017

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists some key findings of the report.  Take a look and see how you compare.



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How Effective is Your Content Marketing?

Posted by Liz Mackenzie

on July 5, 2017

We hear the phrase content marketing daily. Almost to the point where meaning becomes lost. This article will attempt to unravel the mystery of content marketing by looking at these two very important terms separately.

Top Ways to Increase Your CTR in Search Engines

Posted by Liz Mackenzie

on June 26, 2017

To make the most out of your search engine management campaigns, you need to make sure that your Google search click-through-rate (CTR's) are as high as possible. High CTR's in your Google search will not only bring you more customers, it will also lead Google to give you a higher ranking. Here are a few tips for increasing your CTR.

4 Hot Marketing Automation Trends

Posted by Liz Mackenzie

on June 21, 2017

Marketing automation is all the craze in the business world and is finally making it's way into the association and non-profit world. Many aspects of digital marketing can be automated to save time and improve results. Below are some current marketing automation trends.

Why Targeted Content Makes Email Marketing Different

Posted by Liz Mackenzie

on June 14, 2017

When you walk into a store and a sales representative immediately approaches you, what's the first thing that comes to mind? Probably some variation of "Let's hear how he's going to try to sell me this."