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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Liz Mackenzie

Blog Feature

Email Marketing | Content, Social & Digital Marketing | Data Analysis | Personalization | best practices

By: Liz Mackenzie
August 17th, 2017

It’s no secret that the demand for marketing to be more personal is getting stronger by the minute.  People are receiving too many emails from too many companies and organizations are struggling to set themselves apart from the others. Associations alike are under constant pressure to capture new members and retain existing ones thus, driving the need for more personalized messaging. 

Blog Feature

Workforce & Human Capital | Change Management | best practices

By: Liz Mackenzie
August 14th, 2017

Your brand in not just your logo. A company's brand is the feeling, beliefs, and opinions that consumers have when they see your logo. Consequently, this graphic is a visual representation of your company's mission, core values, and principles. That said, one of the prime reasons that a company's inbound marketing strategy falls short of expectations is a failure to align content with the business' mission and core values. You may create informative, unique, and well-written content, but that is not enough to grow sales.

Blog Feature

Lead Generation & Growth Strategies | Content, Social & Digital Marketing

By: Liz Mackenzie
August 7th, 2017

Many non-profit websites experience mediocre conversions because they send traffic to their home pages or to an ordinary page with a form on it. Driving traffic, whether through paid advertisements or social media campaigns, exacts a cost in either money or time. Of course, time is money if your digital marketing person is paid a wage or salary. Therefore, you want to make the most of your efforts by sending traffic to landing pages designed for specific campaigns.

Blog Feature

Content, Social & Digital Marketing | Association Research

By: Liz Mackenzie
July 12th, 2017

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists some key findings of the report.  Take a look and see how you compare.     To see more Digital Marketing Infographics, visit our Pinterest page.