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Lydia Arunkumar

Recent Posts

HighRoad Solution Shows Fonteva Users How to Integrate Marketing Software to Accelerate Growth

Posted by Lydia Arunkumar

on October 15, 2018

HighRoad Solution is excited to be a part of this year’s Fonteva Users Network Conference. This opportunity, to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue, is a highlight of our year!

Top 5 Things to Consider in a Marketing Automation Platform

Posted by Lydia Arunkumar

on October 4, 2018

When preparing for your digital transformation, it is crucial to consider the role that a marketing automation platform will play, and the effect it will have on your marketing metrics. Features of a marketing automation platform generally include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities, marketing analytics and more!