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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Ron McGrath

Blog Feature

member engagement | Member experience

By: Ron McGrath
November 14th, 2018

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, purchase products, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members.

Blog Feature

Marketing Automation

By: Ron McGrath
October 9th, 2018

There are specific actions that associations need people to take to meet their core goals – typically membership and revenue. For associations to “stay in business,” they need people to become members, remain members, sign up for programs, buy products, and register for events. Association marketing is all about getting members, prospective members, sponsors, and event registrants to take those actions. If every associations had all an endless marketing budget and an abundance of staff, making sure that those audiences got the right message at the right time would something that all association could do.

Blog Feature

HighRoad News & Events

By: Ron McGrath
June 13th, 2016

HighRoad Solution Expands to Meet Industry Demands HighRoad Solution, the only company focused exclusively on associations to offer email, automation and inbound marketing services, has expanded to meet the growing digital demands of not-for-profit organizations. The eleven year-old company formally announced its new identity as the only digital agency for associations used by and endorsed by the American Society of Association Executives (ASAE) at their Membership, Marketing, and Communications Conference being held in Washington, DC this week.

Blog Feature

HighRoad News & Events

By: Ron McGrath
June 13th, 2013

Brand Strategist & Social Marketing Expert Joins Growing Technology Services Company

Blog Feature

HighRoad News & Events

By: Ron McGrath
June 11th, 2013

Former BlueHornet Channel Manager Joins HighRoad Solution

Blog Feature

HighRoad News & Events

By: Ron McGrath
May 13th, 2013

Association Software Company Supports Inaugural User Group Conference