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Tara Youngblood

Blog Feature

By: Tara Youngblood
February 6th, 2017

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Facebook Groups are a thing in the past and LinkedIn Groups are our future. No matter if you are the creator or just a general member, the benefits are endless. Joining a group is easy by trying out their search tool or allowing LinkedIn to give you recommendations. As professionals we seek an environment where we can expand, share similar interests, and generate new leads. In order to advance we must find new creative ways to reach our target audience, which is the platform LinkedIN is setting. 

Blog Feature

By: Tara Youngblood
February 1st, 2017

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For years and years we've been told that a picture is worth a thousand words. One single image can evoke a streamline of emotions which turns into energized behavior. This energized behavior from a simple picture now plays a major role in influencing purchase behavior. 

Blog Feature

By: Tara Youngblood
January 10th, 2017

 

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Finding a method in attracting new customers can sometimes become tricky. Luckily, LinkedIn has created a specific network for professionals and like minded individuals. This key strategy makes it easier for you to find your target audience. The users that can be found on this platform are opting in to reveal information and network with you are your company for certain reason. For many associations, LinkedIN is an easier route, due to their members are already in this environment.  

Blog Feature

By: Tara Youngblood
December 28th, 2016

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HighRoad Solution is proud to be a distinguished sponsor for the 2017 Gold Circle Awards. The Gold Circle Awards recognizes extraordinary association marketing, membership, and communications excellence. Now is your chance to showcase your amazing work to fellow peers and members. 

Blog Feature

By: Tara Youngblood
December 14th, 2016

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Construction Financial Management Association did the big leap like many associations today and transitioned to Marketing Automation.

Blog Feature

By: Tara Youngblood
December 13th, 2016

In order to become successful in Marketing Automation you have to establish a plan. Everything in this particular platform is based on contacts. It is no longer about the volume of sending emails, it extends way beyond the basic email communication systems. You will be able to do so much more with your contacts such as distinguish between members and prospects, which is why then you must be selective in who you are putting into your platform. 

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