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Jeanette Hausner

By: Jeanette Hausner on August 19th, 2016

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5 Great Questions To Ask Before Investing In Marketing Automation

Marketing Automation

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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If you are planning to invest in marketing automation, how can you help to ensure that you will be happy with the software you choose? According to a study by VentureBeat, 70% of marketers who purchase a marketing automation system are either unhappy or only marginally happy with their purchase.  Knowing the right questions to ask before buying a system is important to prevent you from being a part of that 70%.  Laurie Aquilante at Hubspot has written an article with 5 of the best questions you should be asking to make sure the system you purchase will align with your goals and make the most sense for your organization.

 

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