Content, Social & Digital Marketing | Marketing Automation | association marketing
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Today most associations are undergoing (or on the brink of) a digital transformation. Adopting a marketing automation system is typically the first step towards their digital revival. This investment has the ability to amp up an establishment by increasing retention and conversion rates. However, to see results the user must understand not only what their Marketing Automation platform has to offer but how to properly use it! Many individuals jump into marketing automation and begin using feature functions without understanding the technology. This leads to ineffective digital marketing, frustration, and discouragement. Here are two tips to avoid frustration and get the most out of your MA platform.
Remember why you made the switch to marketing automation
MA software harnesses all of your digital marketing together in one arena so it can be easily measured and tracked. Tracking your consumer across multiple platforms is what will get you results. This component is what sets marketing automation apart from traditional e-mail marketing campaigns. Which brings me to my next point, track your data!
Track your data
This may seem obvious but track your data people! If you want to increase revenue or gain members, then you need to track your data! It isn't enough to use your marketing automation system to send out e-mails. Get in there and create personas, see which social platforms are performing well and implement workflows. Utilizing these components of your marketing automation platform will generate a personal relationship between you and the consumer. Study their digital footprint by tracking what they are looking at and how long they are looking at it. Then entice them with content they’re ACTUALLY interested in.
These two tricks are surefire ways to generate revenue, increase conversion rates and retain clients. What are you waiting for? Get out there and transform your association!
Interested in learning more? Click below to watch the on demand webinar "MARKETING AUTOMATION FOR IMIS"
