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By: Ron McGrath on May 1st, 2013

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HighRoad Solution Announces Avectra as Gold Sponsor

HighRoad News & Events

Social CRM Company Supports Inaugural User Group Conference

Ashburn, Virginia, May 1, 2013 – HighRoad Solution, the preferred provider of integrated eMail marketing solutions by top association and non-profit organizations, proudly announces Avectra, a leading global provider of software and services for associations and nonprofits, as a Gold Sponsor of its inaugural user group conference. The first-time event will be held on June 6, 2013 in Washington, DC at the American Society of Association Executives’ (ASAE) headquarters location.

Associations and non-profit organizations that use Avectra’s social constituent relationship management (CRM) product suite to power their organization choose HighRoad Solution for their eMail marketing due to the deep integration between the two systems.
“We are very proud of our partnership with Avectra,” stated David Caruso, cofounder and CEO of HighRoad Solution. “Pairing our eMail marketing system with Avectra’s Social CRM suite  allows organizations to better target messages to specific members and track behavior in the members’ database record. The combination results in increased response to the organization’s campaign.”

“Our partnership with HighRoad Solution continues to grow,” said Chief Customer Office, Craig Dellorso. “When they use HighRoad’s integrated emarketing solutions, our customers get the best of both worlds: a superior social CRM database to reach and engage all their constituents, and an email platform that allows them to target mission-critical messages.”

HighRoad Solution has been a long-time supporter of Avectra’s annual Users and Developers Conference (AUDC) and was a sponsor at the popular 9th annual AUDC event held this past March. Additionally, the two companies often co-sponsor and co-speak at industry events with customers. Caruso stated, “What we value about our partnership with Avectra is that both companies are committed to providing the latest technology to associations and non-profits. We see our efforts as helping organizations increase their marketing power through more personalized communication.”

About Avectra

For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra's membership management, fundraising or donor management solutions, visit www.avectra.com or call 855-AVECTRA (855-283-2872).

About HighRoad Solution

Founded in 2005 by technology industry veterans, HighRoad Solution provides integrated messaging solutions to associations, non-profits and educational institutions. Offering expertise and pre-packaged integrations to the leading association, engagement and content management systems used by premier organizations, HighRoad provides solutions for eMail/eNewsletters, Virtual Events, eSurveys, Fax, Text, Voice & Mobile Broadcasting.