<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">
Kathryn Fisher

By: Kathryn Fisher on June 8th, 2017

Print/Save as PDF

How Marketing Automation Could Increase Your Ad Sales

Lead Generation & Growth Strategies | Content, Social & Digital Marketing | Marketing Automation

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

How do you get advertisers to buy from you? 

ads.jpg

When selling banner ad space to your advertisers, you must be able to show them that they will get return on their investment with you.  Most of the time they are looking for reports on how many people came to them through clicks on your website, emails or content but tracking that is another story. 

Advertisers are looking for you to get their message in front of the right person because not all of your members are relevant to them.  But with marketing automation, you are collecting that information and have built a profile around each of your prospective buyers which is allowing you to better target your content.   So why couldn’t we incorporate our banner ads into that as well?

Just like you would measure campaign performance, we want to measure specific ad performance.  Being able to pull a report that shows your ad performance and can narrow in on ROI for each campaign is priceless!  After all, you can’t argue with numbers; they never lie; so being able to report on these is key in increasing those sales. 

As HubSpot stated, “applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads.”

For more helpful information on How Banner Ads can Atract Customers, check out our On Demand Webinar.

Download Now