Knowledge Stop: Slideshare, The Silent Content Giant

Slideshare: Part 1 of 2

No marketer would want to miss out on an opportunity that gets over 60 million visitors a month and boasts an Alexa Ranking of 174. No, we aren't talking about posting an article on the New York Times website. In fact, we're referring to the 'silent' giant of content marketing: Slideshare.

Slideshare is a social media website that allows users to upload presentations and documents and show them to a wide range of audiences all over the world (or, at least, the internet). The features available on Slideshare make it an ideal tool for encouraging your association's growth.

Slideshare can be used for a variety of purposes, such as to:

• Get more traffic to website
• Rank better on search engines, including Google
• Grow the numbers of followers
• Get more email subscribers
• Build your brand

When used correctly, it can be a powerful tool for marketers.

Getting Started

One crucial thing about Slideshare is that your presentations need to be informative and appealing. If they aren't, you won't get any returns.

People are only a few clicks away from other pages. If you don't grab their attention swiftly, you won't get another chance. Keeping that in mind, you need to take care of the following when developing content for Slideshare.

Work on the content: The quality of your content can make the difference between poor, good or great results. Make sure your content is useful for the people within your association's industry.

Develop a linear and clear structure: It's crucial to construct a linear structure for the presentation. If one piece of your presentation is broken, the entire thing won't work.

Create wonderful slides: Think of your presentation as if it were a cake. It may be delicious, but if it isn't appealing, no one would taste it. Similarly, make sure that your slides are not only loaded with rich content, but are also appealing to the eyes. HubSpot has a good tutorial on how to create killer Slideshare presentations.

Advantages

There are numerous reasons you should use Slideshare for marketing:

Ease of setup: Setting up Slideshare is easy, and you can start to upload your documents and presentations within an hour of creating an account. Just add your association's details and connect your Facebook/LinkedIn accounts, and leave the rest to your audience.

Free entry: You don't have to spend a dime to get started. Slideshare offers free accounts; however, if you need advanced features, consider going pro.

Non-technical approach: One of the greatest things about Slideshare is that a marketer is not required to have a considerable technical know-how to get things working. Slideshare can be likened to video marketing, but without the unnecessary technical barriers.

Free traffic: You can gain a decent amount of traffic to your website or social media pages by using Slideshare.

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Check out HighRoad on Slideshare.