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Lisa Campo

By: Lisa Campo on June 3rd, 2015

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Websites are out, inbound is in & slam poetry is the new caffeine: MMCC 2015

Association Industry Commentary | Graphic & Information Design | Lead Generation & Growth Strategies | Professional Development & Education | Content, Social & Digital Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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The homemade ice cream at HighRoad's booth (from Love N Faith Cafe) went over pretty well with these ladies.

Did you miss ASAE's 2015 Marketing, Membership & Communications Conference? Well, you're one of the few who did. With a record attendance of more than 1,000 association employees, every session was standing room only, and it was commonplace to see people crouched on the floor taking notes.

Here are a few highlights from the conference.

Marketing Profs's Ann Handley opened it up with a speech about (surprise) content, marketing including this gem of a photo in her presentation:

Highroad's CMO, Suzanne Carawan, gave a kickass session on how to determine association pricing policies in the digital world. She'll be giving a similar webinar this Friday on HighRoadU; Register now!

MMCC's twitter hashtag got lots of use, as you can see

Slam poet and professional speaker Sekou Andrews riled up the crowd on Tuesday morning:

 And we learned how quotable Reggie Henry, ASAE's CIO, can be during a session called "It's the end of the website as we know it": 

Looking for MMCC session materials? Look no further