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Abigail Conlon

By: Abigail Conlon on May 19th, 2017

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Part II: How Snapchat Can Increase Member Engagement

Event Marketing | associations | member engagement | social and digital marketing | content marketing | content

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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You have heard it time and time again...the ever-growing benefits of utilizing social media as it offers a unique opportunity to communicate with members on a personal level. What if I told you that there was a way to have an even closer and more personal interaction with your members, customers and event attendees? You guessed it – Snapchat is the answer! Snapchat provides a real-time connection, engaging members and meeting attendees on a whole new level with custom content and the ability to communicate directly with your brand through Story Replies.

Generating nearly $100 million in annual revenue, Snapchat is shoring up to be a valuable business asset worldwide. Brian Honigman at Sprout Social argues that “when used effectively, Snapchat’s feature set allows for one of a kind messaging that doesn’t mimic what’s being shared on other social channels”.

The most recent extension of Snapchat’s evolving features, Story Replies, is an example of this one-to-one communication. With Story Replies, users simply swipe up on a Story and can initiate a private exchange of messages between the user and the Story’s owner.  Story Replies make it easy for users to start a direct dialogue, thus generating more engagement between users and brands. This type of dialogue not only spikes engagement but it allows brands gain insight around the type of content their users and members are interested in.

Interested in learning more? Check out my blog The Inside Story: How Snapchat Can Increase Member Engagement and download the app for yourself!

*Information courtesy of How To Use Snapchat To Better Connect With Meeting Attendees and Increase Engagement on Snapchat With Custom Content & Story Replies.