Planning for Success in Automation

In order to become successful in Marketing Automation you have to establish a plan. Everything in this particular platform is based on contacts. It is no longer about the volume of sending emails, it extends way beyond the basic email communication systems. You will be able to do so much more with your contacts such as distinguish between members and prospects, which is why then you must be selective in who you are putting into your platform. 

 When thinking about your email marketing platform you have to ask yourself, "Are all of my contacts actively engaged?" This determining factor will let you to figure out who actually lives in your Marketing Automation Platform. You are paying for them to get into your system so you have to be tough on how you select your contacts. Start off by considering what are you using the platform for, how many members are in your AMS, and in what capacity have you interacted with them in the past year. Once you establish who you are communicating with, you will then have a more clear understanding on who is it going out to and for what purpose. 

Remember the purpose of marketing Automation is to develop leads and nurture them.