Starting Off Fresh: Rejuvenating your 2015 Email Programs

It's a new year - time for a fresh look at your Email Marketing! Could it be U are feeling eMoody? Perhaps you are suffering from EMS? Email Marketing Syndrome affects marketers far and wide! In this webinar HighRoad's Jenny Lassi gave an overview of some of the causes of EMS and what you can do to combat it! Here are three key takeways from the HighRoadU webinar from Friday January 9, 2015.

Takeaway 1: Uh-Oh Invalids & What’s with the bounce? 

Invalids and Bounces are a part of an Email marketers life, and inevitably can be a big cause of EMS symptoms! Jenny walks us through a few of the different types of these email demons, stressing that the key to solving the problem is to get to the root cause of the bouce/invalid.  The big takeaway here: Having bounces/invalids is gong to happen, key is to take those true invalids and turn them into an opportunity to reach out to constituents personally and strengthen your relationship.

Takeaway 2: Re-Permission Campaign Strategies & Best Practices

The end goal of a re-permission campaign is to increase your subscriber engagement and conversions.  Subscribers who do not engage with your emails cost you money and decrease open/click rate statistics. Jenny walks us through when to engage in repermissioning, as well as how to include an appropriate Call to Action to engage your subscirbers and cultivate your relationship.

Takeaway 3: Rejuvenate for Growth! Let 2015 be the year you fall in love with Email Marketing all over again!

Routine can siphon the fun and spontaneity out of your job as an email marketer. So how do you go about breathing new life into your email marketing? Shake things up by testing!  You can test subject lines, graphic to text ratio, CTA button color/placement, really the list is endless! Stepping outside your comfort zone can be the key to rejuvination and spell the end to EMS!  

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