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Jeanette Hausner

By: Jeanette Hausner on January 20th, 2017

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Still On The Fence? A 6 Step Strategy To Prepare For Marketing Automation

Webinars | Marketing Automation

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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Marketing Automation has really become a must-have today in order to remain competitive and to continue to be successful.  Over half of all B2B companies are now using marketing automation.  Is your organization among them, or are you still on the fence about making the move to marketing automation?  If your answer is the latter, we have a webinar that may help expel any confusion and answer questions you may have about implementing a marketing automation solution.  We know getting started can be a little intimidating.  After all, implementing a marketing automation platform can be confusing as well as a sizable investment for your organization.  That's why the American Marketing Association is presenting the webinar: 5 Secrets To Building Your Marketing Automation Machine on 1/31 at 1pm ET.  This webinar is sponsored by our partner, Act-On Software, and their Sr. Director of Marketing, Linda West, will be the speaker.  The webinar will give you a 6 step strategy for preparing to adopt marketing automation.  

Some key takeaways from this webinar will be:

  • The 3 'must-dos' to get started
  • Setting up your pilot lead management program
  • Core competencies your team will need
  • The 5-step process for creating your first automated program
  • Optimizing and maximizing results with metrics that matter

If you have put off making the move to marketing automation because of lingering uncertainties about exactly how to successfully make that move, this webinar is for you.

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In addition, if you would like to learn more about marketing automation, check out our marketing automation resource page.

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