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Jenny Lassi

By: Jenny Lassi on April 30th, 2013

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Zip Code Radius? Yes Please!

Email Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

Not to be mistaken with Time Zone sensitive deployments that requires a time zone value at the eMail subscriber level, a zip code radius search allows you to send your eMails to a targeted region (currently USA only as of June 2013) using a new custom Zip Code field.

The reason the new custom field type was created was to allow a much faster search experience than using the standard zip code field to hold zip code values and run a search.

To create a new custom field to hold zip code values, simply go to Assets>Custom Fields>Create Custom Fields. See example below.

custom-zip-field-2

Once you've created the custom field, you can do a manual data import, but instead of mapping your zip code column to the standard zip code field, map it to your new Custom Zip Code field which will now be available in the drop down menu of mapping options.

Note: The Zip Code Radius feature only works with 5-digit zip codes. Zip + 4 will NOT work.

Once your zip code values exist in the Custom Zip Code field, you can do a zip code radius search and create a new distribution list as a static segment or save the search as a dynamic segment.

zip-code-radius-search-2

This level of regional targeting allows you to create even more targeted/segmented eMails. If you have any questions about how to use this new feature, don't hesitate to reach out to HighRoad Solution Support at 1-703-297-8886.