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Arielle Irizarry

By: Arielle Irizarry on July 24th, 2017

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Today's Top Trends in Social Media Marketing

Content, Social & Digital Marketing | Marketing Automation | marketing | twitter | social media | facebook | live streaming

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Social Media is a huge platform for marketers when it's leveraged properly. However, developing the perfect strategy for social can be quite daunting. Have no fear I am here to strip away the nonsense and focus on three trends worthy of your time. Whether you want to grow your social media presence or simply maintain followers, you will want to use these tips.

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Visual Marketing
Live streaming is taking over social media. Facebook has Facebook Live and Twitter has Periscope. Although this new medium may seem intimidating you must set out to conquer it! Going live will increase followers and here is why: 

  • Videos are eye catching. Users are more likely to stop on an image and even more likely to stop on a video. Use livestreaming as an opportunity showcase your company to the world.
  • Users want fast and easily digestible content, a video provides them just that.
  • A video creates an experience for users that demonstrates what your company has to offer. Rather than telling people you are great, you are showing them why you are great. 

Personalizing Content
Putting content in front of users that is relevant to them is a surefire way to get them hooked on your brand. To do this you will need to track your users, collect data, analyze your findings and post accordingly. Many social media platforms have analytics tools such as Facebook business manager and tweet deck that can collect this data for you. However, if you are looking for more robust analytics tools, you would be wise to consider a marketing automation platform. These platforms can bring you unparalleled information to assist you in developing hyper-personalized content to engage users. When users are given more of what they want they are more likely to click and begin their journey down the buyer's funnel.

Marketing Automation 
MA is not only helpful when it comes to managing data. In fact, MA is a key component to executing a social media strategy. Between Instagram, Twitter, Facebook and Snapchat, managing social media has become a full-time job! MA platforms allow you to stay organized and on top of your game. Not only can you manage all of your social media accounts from one dashboard but your platform will suggest optimal times to post, allowing them to gain the most traction possible. If a MA platform isn't in the budget for you right now you may consider other social media managers such as Hootsuite.

Click the link below to learn more on how to use social media to grow. 

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