Association Marketing

Many brands invest in thought leadership to differentiate themselves from their competition.  Thought leaders are the informed, go-to people in their fields of expertise.  They are able to move and inspire others with innovative ideas and they are able to turn those ideas into reality.  Becoming a thought leader allows you to be a trusted source of expertise which gives you greater influence and leads to greater brand loyalty.  In this webinar you learn what the characteristics of a thought leader are, 9 things true thought leaders do, and the 3 steps to take to become a thought leader yourself.  Thought Leadership As A Differentiator, now on-demand, is the latest in our Analyst Brief Webinar Series, produced jointly with Demand Metric.  Join Demand Metric's Chief Analyst Jerry Rackley and learn how your association can use thought leadership to support your mission and increase growth.

Content marketing is the creation and distribution of relevant, valuable content to attract a specific audience in order to drive engagement.  The main objective of content marketing is to generate leads, and as a marketing strategy it can be quite effective.  Demand Metric Chief Analyst Jerry Rackley and our own CMO Suzanne Carawan discuss how organizations are successfully using content marketing as a lead gen tool.  In addition, they discuss:

We have released our 2016 State Of Digital Marketing In Associations report.  In this benchmark report non-profit organizations can see how they compare to other non-profits in their digital marketing efforts.  This is our third annual digital marketing report in a row, so in addition we also have trend data to share.  Learn how your organization compares to other non-profits as Demand Metric Chief Analyst Jerry Rackley and our own CMO Suzanne Carawan discuss the results of this groundbreaking report.  If you missed this Analyst Brief Webinar it's not too late.  It is always available On-Demand at HighRoad U.

If you haven't yet viewed the Report, please take a look!

Our HighRoad Analyst Brief series presented in conjunction with Demand Metric continues this month with a discussion about Marketing Performance Management.  Marketing Performance Management or MPM is the management of marketing resources through the use of analytics.  By analyzing your marketing processes to see what's working and what isn't, you can improve your marketing effectiveness and increase ROI.  When marketers can prove the impact their efforts are having on increased ROI, marketing budgets increase as well as the respect for and value of your team.  Demand Metric recently conducted a study on the current state of MPM.  As this is a follow up study to their 2015 MPM study, we can now share trends found in the data.  Join us Tuesday, August 9th at 12pm ET, as Demand Metric Chief Analyst, Jerry Rackley, discusses these trends and what companies are doing to master Marketing Performance Management.

To help the association industry fast-track their digital transformation, we introduced a new series of webinars that are designed to bring for-profit marketing research into the association world. Join industry expert, Jerry Rackley, as he will provide insight in to the latest in market research on a selection of topics relevant to the association market.