Association Marketing

Today's consumers have multiple digital touchpoints with which to reach them.  In addition to email, each consumer is also communicating  on several social media channels and they are carrying out these interactions on multiple devices.  It has become an omni-channel world and as such marketers have to develop an omni-channel mindset.  In order to reach consumers in the most effective way, you need to hit all their touchpoints and combine social, email, website, blogs, and video so they are amplifying one another.  We have just released On-Demand the ASAE Lunch Learning Webinar Omni-Channel Marketing: How To Layer Your Channels To Increase Leads. This webinar is presented by our CMO, Suzanne Carawan.  Suzanne discusses ways to cross promote across digital channels and how to plan your digital strategy in an omni-channel world.  So if you missed the live webinar, you can still watch it anytime On-Demand. 

Many associations today are beginning to make the move to marketing automation.  We thought it might be helpful to review exactly what marketing automation is, what it's not, and whether your association is ready for it.  Our ASAE Lunch Learning Webinar "Are You Ready For Marketing Automation?" provides an overview of what marketing automation is and showcases associations who have already successfully implemented it to market their certification, education, event, and content programs.