association-industry-commentary
Modern Marketing
Marketing has shifted from newspaper ads and phone book listings to digital marketing strategy. Todays marketers are focused on a mobile first strategy, leveraging social media, marketing automation and email marketing.
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Today marks the second day of Association Success.org's SURGE 2017. The virtual conference is in its inaugural year and aims to put thought leaders together to discuss the disruption that is occurring in the association industry. We are proud to support the conference as a founding sponsor because we see how the association industry is changing on a daily basis.
The top areas for disruption in associations (from our perspective) fall into the following areas:
1) Executive Leadership: the need to find digitally-savvy executives that have track records in revenue growth
2) The Right Personnel: ensuring that the organization has staff with digital skill sets and the right tools to do value-added work in an efficient and effective manner
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Before I start, I will always say that price structure is going to be your biggest obstacle with millennials. I was asking a friend, who isn't a member of associations, how they felt about joining one, to which I got: "We don't even like paying for the things we have to pay for." And after a pause asked: "is there a reason I’d have to join one?"
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Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation in the association industry. Association executives attend for free. Enjoy lunch, learning, networking—and even earn CAE credits! Featuring speakers and experts from the association community.
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HighRoad Solution is proud to be a distinguished sponsor for the 2017 Gold Circle Awards. The Gold Circle Awards recognizes extraordinary association marketing, membership, and communications excellence. Now is your chance to showcase your amazing work to fellow peers and members.
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