Powered by ASAE, the Xperience Design Project was an inspiring two-day learning opportunity focused on creating successful association events and experiences. With time to exchange business ideas and network, XDP provided an open and creative space to share and learn from partners, vendors, and association professionals. Attendees learned how to attract the right registrants, create meaningful connections, and deliver a return on investment year after year.
As 2017 comes to a close, it is important to reflect on the past year and plan ahead for the future. While you set goals for the upcoming new year, whether they are personal or professional, it is important to stay on top of industry trends!
The most recent buzz this December at HighRoad, is all about how we can grow the association space to begin the new trend of figuring out an innovative approach to how your associations national level and the affiliated local chapters, regions, special interest groups, are working together.
It used to be that if a company focused on their product and delivered decent customer service all was good. If a customer was unhappy, they might complain to a few people and then they would simply move on. Damage to the brand was limited. That isn't the case anymore. Social media has given unhappy consumers a much louder voice. Angry consumers, voicing their complaints online with reviews, YouTube, Twitter, FaceBook, and a host of other social media channels, can wreak havoc on your brand. The repercussions of failing to meet customer expectations can be much more damaging today.
As marketers, we all understand the importance of staying on top of new digital trends. However, it's even more important to know and understand which trends best align with what consumers want. The infographic below lists the emerging digital trends that have garnered the most news coverage recently and compares them to a survey by Code Computerlove on what trends consumers are the most interested in. Check out this infographic to see how the two match up.
Do you think marketing automation is primarily used for lead generation? If so you are certainly not alone, many marketers do. The truth is marketing automation can do much more. You can and should leverage this technology for brand marketing and customer marketing as well. Marketing automation can be used at every stage of the customer lifecycle. By using the power of data driven strategies derived from a marketing automation platform you can drive leads, build your brand, and deliver an outstanding customer experience. We have found an article at Act-On, written by Cindy Collins-Taylor, that explains what benefits marketing automation has to offer, not only for lead generation strategies, but also for branding and customer marketing strategies. This article will help you understand what marketing automation can do and how to get the most out of your marketing automation palform.