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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Blog Feature

Email Marketing | Personas | Marketing Automation | Personalization | best practices | content marketing

By: Abigail Conlon
August 2nd, 2017

Did you miss out on last week’s webinar? Check out this recap of “Evolving Your Marketing Technology Stack to Drive Business Results – Personify”. Suzanne Carawan, HighRoad Solution, and Dave Sherman, American Optometric Association, walked through a case study of AOA’s journey to marketing bliss by taking initiative in the digital marketing world to generate revenue in their own organization!

Blog Feature

content marketing

By: Jeanette Hausner
June 27th, 2017

Content marketing is the creation of quality blogs, articles, videos, and emails that seek to educate and inform potential buyers.  While the end game is the same as traditional marketing, content marketing is an approach that is more subtle.  By giving the buyer helpful content to make a more informed purchase decision, your brand is building a relationship with the buyer and establishing itself as knowledgeable and trustworthy.  The infographic below lists 7 reasons why content is still king.

Blog Feature

Email Marketing | best practices | content marketing | content

By: Abigail Conlon
June 19th, 2017

Everyday millions of us receive emails that are marked as spam or tossed in the trash. Often time these emails aren’t personalized, however, personalization can improve clickthrough rates and increase trust and connection with members. If you want to learn more about personalization, check out my blog from last week, “The Perks of Personalization”. In short, personalization is rather simple but its benefits are plentiful. By personalizing a message, members are more likely to open and engage with emails, even if just out of curiosity. After all, it should be a no brainer for your platform to pull an individual’s name and insert it into an email. Along with personalization, creating compelling content is also important as it engages members and furthers them through the buyer’s journey.

Blog Feature

Event Marketing | Content, Social & Digital Marketing | best practices | member engagement | association | content marketing

By: Abigail Conlon
May 3rd, 2017

With 4 to 6 billion video views a day, Snapchat is shoring up to be the fastest growing social media network in the world.  A hot topic and popular session at ASAE's Marketing, Membership and Communication Conference, lead by Nicholas Mattar, Director of Marketing at the Detroit Regional Chamber discussed this very fact. Mattar walked attendees through a fun and interactive learning lab session on Snapchat, offering a tutorial for new users, and discussing best practices. By integrating Snapchat into your organizations larger social media strategy, Mattar articulates that you will be able to increase brand awareness while also showing tangible revenue on investment to stakeholders.

Blog Feature

Association Research | association marketing | consulting | content marketing

By: Abigail Conlon
April 26th, 2017

Onboarding is an important aspect of any successful business model, ensuring that employees and clients alike are familiarized and integrated with the business’s products and services. Ensuring that an onboarding plan is successful is not always an easy feat, and establishing one can be even trickier. Thanks to our friends at HubSpot, below are three of the most important steps to follow when creating a successful onboarding plan for the first 90 days and into the foreseeable future.