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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

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Marketing Automation | Inbound Marketing | marketing | association marketing | best practices

By: Lydia Arunkumar
October 4th, 2018

When preparing for your digital transformation, it is crucial to consider the role that a marketing automation platform will play, and the effect it will have on your marketing metrics. Features of a marketing automation platform generally include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities, marketing analytics and more!

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Inbound Marketing | association | association marketing | Marketing Automation

By: Abigail Conlon
May 5th, 2017

This week my fellow Client Success Manager Arielle Irizarry and I joined forces to bring you the top five things you need to know about marketing automation. The buzz has shifted in the association world. A few years ago email marketing was the hot topic but now a days there is a new kid on the block, marketing automation. So what is marketing automation, how is it different from email marketing and why does it matter for associations? Here are the top five things you need to know about marketing automation and why it is changing the world of digital marketing. 

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Inbound Marketing | Marketing Automation

By: Abigail Conlon
March 27th, 2017

In the digital landscape today, the shift from outbound to inbound marketing has proved incredibly successful for associations nationwide that have adopted this engaging and thoughtful methodology of marketing automation. Inbound marketing is a strategy focused on attracting consumers through online content, SEO, thoughtful interactions, landing pages, social media, and more. It uses forms of pull marketing and functions as entirely permission based, allowing users to come to a specific product or service – whereas outbound is focused on pushing and fighting for users' attention. By generating relevant content to specific personas at a specific time, inbound marketing has revenue generating capabilities, builds greater trust among consumers, all while providing content catered to their specific needs and wants.

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Content, Social & Digital Marketing | Inbound Marketing

By: Liz Mackenzie
March 20th, 2017

Inbound Marketing may sound like the latest business buzzword, but it's here to stay and it's time to make the switch. So, how will this switch affect your business?

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Inbound Marketing | Content, Social & Digital Marketing

By: Jeanette Hausner
March 8th, 2017

There are a lot of pieces that make up a complete digital marketing strategy.  The infographic below is a great checklist of all the different components needed for a major online marketing campaign.