Association Marketing

For many associations, the summer months can mean a slower time of year - which means greater time for reevaluating marketing efforts and budgets. The number of events held go down, kids are out of school, membership renewal drives have passed. Now is the time to look more deeply into marketing efforts that lead to greater results whether they are greater numbers in members, attendance for events, or engagement with marketing materials for education credits, industry knowledge, and more. It can be a huge asset to have an understanding of what other associations are doing in the market. While I recommend reading the State of Digital Marketing Report in full, here are a few key takeaways to get you started.