Association Marketing

Our Toolkit of the Month for March has just been released.  This Toolkit has been designed to provide you with practical advice for implementing online advertising campaigns.  This Toolkit will also help you evaluate the return on investment of your current advertising initiatives by providing an Online Advertising ROI calculator.  With the use of this Toolkit you can determine which of your advertising campaigns are resulting in a positive return on investment and should therefore be continued.

We just released this month's Shopper Marketing Methodology & Toolkit. This is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

We have just released our newest Toolkit, Webinar Planning.  Webinars are a very influencial form of content.  Many organizations have begun to embrace them as an effective tool for accomplishing multiple business goals.  These goals include lead generation, establishment as a thought leader, and education and training for both employees and customers.  If you don't yet have an established webinar program, this toolkit is designed to help guide you through the development of one.

This toolkit was designed to help you increase customer engagement with your organization.  By following this simple step by step guide, you can create an effective customer engagement plan that will enable your organization with a customer centric approach to drive revenue.  This methodology consists of 6 stages, with a description of each step and action items for every stage. It is designed to help you:

Where does your organization stand when it comes to blogging as part of your digital marketing mix?  If you would like to find out, download our Blogging Maturity Assessment Toolkit, now available On-Demand at HighRoad U.  Some key benefits of this toolkit include: