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Arielle Irizarry

By: Arielle Irizarry on April 12th, 2017

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Using Google Alerts as a Tool

Professional Development & Education | best practices | digital marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

In a digital world it is integral to always be in the know. But how does one find the time to scour the web for the latest and greatest while holding down a 9-5? I have two words for you, Google Alerts. Google Alerts will send you e-mail notifications about anything and everything. Want to know every time your company is talked about on the web? Simply program an alert and get informed the moment it happens! Here are three powerful ways to use Google Alerts as a tool:


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Track your Competition
We may not like to admit it but we have all invested time into monitoring our competition. This isn’t necessarily a bad thing, in fact knowing your competition can only make your business stronger. Use Google Alerts find out newsworthy moves your competition is making. Track what users are saying about them and use this information to your advantage!

Monitor your brand
As much as we would like to we can’t have our eyes and ears everywhere at once. Allow Google Alerts to be your very own personal assistant. Find out the instant your company has been mentioned on the web. This provides you the opportunity to know what people are saying, both the good and the bad. You’ll be able to respond to negative feedback before it gets out of hand and find out what users are liking.

Be in the know and talk like a pro
We all know that one person who without fail knows every industry trend before everyone else. Become that person with Google Alerts! Be on your "A" game all the time by receiving alerts about information pertinent to your niche. Be in the know on product releases, product reviews, breaking news, breakthrough and so much more!

Setting up Google Alerts is easy click here to set yours up now!

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