<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">
Liz Mackenzie

By: Liz Mackenzie on November 4th, 2016

Print/Save as PDF

Why A Variety Of Content Feeds Digital Marketing Success

Content, Social & Digital Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

How Writing About A Variety Of Topics Help Digital Marketing Success 11-4-16.jpg

No matter what product or service you’re selling, it’s easier to market it on the internet than by using traditional advertising methods. Whether you’re a real estate agent, a self-help guru, a fitness club or a florist, you can benefit from digital marketing trends.

Not everyone understands what digital marketing is about. Many people think that it can give them a temporary boost. You might hope to post a video that goes viral and drives more traffic to your website. Is this really going to help your business in the long run? It’s more likely that its effects will be short-term. Once a particular piece of content—a video, a striking image or a blog post—has run its course, you’re going to be back to square one.

Instead of aiming to go viral, you need to aim to have a solid customer base which you can increase slowly and steadily. Here are a few tips to help you do so:

Keywords

  • Avoid Keyword-Stuffing: Keywords are known to be the mantra that web designers and content writers live by. Many people believe that if you use the right keywords, you can get thousands and thousands of hits. As a result, they stuff their content with keywords. For example, if you’re a fitness club, you might believe that using the name of the latest diet or exercise craze will help you get more hits. So you might keep mentioning the Atkins diet, the Zone diet, hot yoga or Pilates, depending on what’s currently in fashion.
  • Improve Quality of Writing: The truth is that search engines no longer measure a website’s effectiveness with keywords. In fact, you can be penalized for using too many. Instead, focus on improving the quality of writing on your website. Whether you use correct grammatical structures, complex sentences and a larger vocabulary makes a difference.
  • Vary Your Subject Matter: Try to introduce as much variety in your subject matter as you can. Rather than writing about only a few types of flowers, a florist might want to mention all the different types that they sell. They might even want to give more information about different styles of flower arrangement, matching the color of your flower arrangements to your home, bouquets for various occasions etc. The more varied your subject matter and your vocabulary, the better you’re going to rank with search engines in the long run.

Blogs

  • Start a Blog and Social Media Pages: In addition to a website, you also want to have a blog and social media pages. This is because the more you add to your web presence, the greater the chance that someone’s going to find you. Blogs are great because they give you the opportunity to write about a vast variety of things. It doesn’t matter if you can’t write because it’s always possible to hire a writing service to do it for you.
  • Write About a Variety of Topics: If you can write yourself, then think about the variety of blogging topics that would be applicable to your business. For example, if you sell real estate, you can always write about the various things a person should consider before buying or renting a home. In addition, you can also add content related to interior design, moving from one home to another, making a home kid-friendly etc.
  • Target a Variety of Searches: Anything related to your field can be added to your blog, even if it features a product or service that you don’t personally provide. This will ensure that your blog shows up in a number of different searches. Eventually, by adding enough relevant material to your blog, you can even become a thought leader in your field.

Contact us for more great tips on using the latest digital marketing trends to your benefit.