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Toolkit of the Month Webinar: Competitive Products Sales Reference

This month's Competitive Products Sales Reference Toolkit was designed to help youby providing your sales team with a quick reference for competitive product intelligence.

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HighRoad U Webinar:  Election & Holiday Email Extravaganza

Q4 is notoriously the most difficult quarter for association marketers to reach their constituents as there is always more inbox competition. The deliverability experts at HighRoad Solution are on top of association benchmark metrics with strategies...

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Measuring: Using Digital Metrics to Gain Member Insight

Learn how to measure the success of Using Digital Metrics to Gain Member Insight. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.

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We Got One! How to Measure a Recently Activated Person

Some individual or set of individuals has activated!!! They have voluntarily engaged with us to let us know that they like what we're offering enough to pick up their fingers and take action. How do we identify who these people are? How do we learn...

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MarTech Top 10: Apps, Tips & Tricks You Gotta Have

Join Megatron fora session on what's hot in MarTech. Adam will show us his top 10 picks fortechnology that is helping marketers gain greater insight and do a better job on a daily basis.

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Why Guess When You Can Test? Testing Techniques from the Experts

The fact is that most of us are still sending emails where we're guessing if we are going to be successful. Why guess? Test! Join this webinar as we cover a variety of testing techniques and tools to allow you to know before the email goes whether...

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Whaddup with the Data: Working with Lists, Opt-Outs & Queries

What's truly valuable in today's marketing world? The data. More, more, more! The more data we capture, the more we can understand...and better yet, predict....the behaviors of our target users. If we can understand our users' tastes & preferences...

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Measuring Engagement: The Point of Digital

This session will provide practical tools that you can implement now so that you can get past simply measuring open and click through rates. We're aiming to cut through the excuses for why you don't take the time to measure by putting measurement up...

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Track My Content: Best Practices for Using URLs to Measure Content Interaction

You have a bunch of systems that capture metrics, but are you using your links in the most effective way possible to measure content interaction? Join this webinar to learn best practices for URL creation and tracking so that you can best measure...

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Follow that Buyer! Techniques for Tracking, Influencing & Measuring Member Behavior

The goal of every marketing spend is to know the return on the money invested. Did the investment net action? Did the member actually buy the book? Register for the conference? Book the hotel? Did the user subscribe to our newsletter? Join our...

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