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Annual Scary Episode on What's Scaring Us for 2016

Email often seems more of a trick than a treat. Mysterious bounces, pixels that suddenly appear and change your formatting, graphics that don't render right are just a few issues that can make your hair stand on end. Join email expert, HighRoad...

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ASAE Lunch Learning Series: Form versus Function: Assessing Your Email Templates

When is the last time you took a hard look at your email template portfolio to assess it based on modern practices? If it’s been awhile then this webinar is for you! Join us as we learn about the elements and styles that make our emails appealing...

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ASAE Lunch LEarning Series: Integration Celebration: The Automation Ecosystem

Associations have been using the same technology stack for close to two decades with the data transport being largely handled manually by staff members. With the continued expansion of digital channels and the ability to capture data at every...

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Innovating Value: Loving Your Subscribers

Email marketing is still the #1 digital channel used by associations and non-profits to convey information. Email marketing has been within our digital arsenal for over a decade and yet, has barely evolved for many organizations in the way that it's...

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The Scary Episode: Top Issues in Email that Freak U Out

Email often seems more of a trick than a treat. Mysterious bounces, pixels that suddenly appear and change your formatting, graphics that don't render right are just a few issues that can make your hair stand on end. Join email expert, HighRoad...

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The New Canadian Anti-Spam Law (CASL): What U Need to Know

Do you have members in Canada? Do you send email to prospects or even attendees in Canada? If you do, then you'll want to join this webinar to hear about the new anti-spam law that's gone into effect that's known as CASL (pronounced "castle"). This...

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Deliverability

SMACK! Hand to forehead. SMACK! Hand to desk. SMACK! Hand to forehead again. Why isn't Board Member X getting the @$!%?! email??? You are mentally counting 5-4-3-2 and rrrrinnnngg..there it is, your exec asking you why Board Member X is left off the...

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Holiday Inbox Basics

Maybe you aren't quite making a list and checking it twice on the gift front, but you should be when it comes to email marketing. The holidays are coming and you'll want to send out messages of thanks and best wishes to your members. Join this...

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Creating Personalized Email Experiences

Join this webinar to learn the standards for modern email marketing, how to  reassess your current email program and how & where to introduce automation. We will discuss several case studies for organizations that are revitalizing email as a member...

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Why Aren't They Registering? Stop Blaming the Email

Email is the #1 method used by associations to introduce, remind and beat prospective attendees over the head with the fact that your event is going to happen and they need to register! Pushing the "send" button on an email that's going to...

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