5/15/15 Weekly Roundup: Recommended Reading for Association Marketers

Happy Friday, association marketers!

Got free time as the week winds down? Catch up on the best association news from the week of May 10, ranging from general association articles to marketing best practices. Some of these are short, some are longer, but they'll all offer you insight into how you look at your business & marketing strategies.

Nonprofit Board Aren't Ineffective: From ASAE, this article addresses a recent Stanford study that criticizes nonprofit board governance.

10 Resources to Help You Teach Inbound Marketing: As usual, HubSpot's blog content knocks it out of the park. All of these resources are invaluable to association marketers; in particular, check out the Marketing Grader for a review of your website's marketing practices. 

Are LinkedIn Groups Worth The Trouble? 17 Tips for Success: Many of the professional associations we work with use LinkedIn to reach their members. Get the most out of it!

What Every Marketer Needs To Know To Get Their Emails Delivered: Some people care more about deliverability than others, but it's important to have at least a working knowledge of it. This post from Campaign Monitor can help even the most uninformed marketers understand deliverability.

Get Dramatic Content & SEO Results Through Research & Data: 'Nuff said, Forbes. 

The 1% Rule of Content Marketing: Is your content marketing failing? Find out why.

How to Optimize Your Customer Experience By Surveying Your Online Community Members: Online community decisions are driven by data, but ultimately, it's all about people.

A little extra: Follow digitalNow on twitter or go to their website to check all the cool ways they're innovating in the association marketing landscape. Their conference is in a couple of weeks!