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Lisa Campo

By: Lisa Campo on May 29th, 2015

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5/29 Weekly Roundup: Recommended Reading for Association Marketers

Association Industry Commentary | HighRoad News & Events

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

WeeklyRoundup-1Happy Friday, association marketers! It's been a short week, but we've still got the latest news and information from the association and marketing worlds. 

The Collaborative Economy: Disruption & Opportunity for Associations: The Digital Now conference is in full swing, and Associations Now has a great piece on author Rachel Botsman's keynote speech. 

How To Create Detailed Buyer Personas [With Free Persona Template]: Are you using buyer personas (or, in your case, member personas)? They aren't just helpful in the for-profit world. They can help you reach a specific type of member -- and you can use this free template to create your own, via HubSpot's Marketing Blog.

17 Content Marketing Tips for Any Size Budget: Do more with less, as they say. 

Creating Visual Content: Favorite Tools & Tips for Non-Artists: A podcast about graphics for those of us who aren't designers. Did I just blow your mind?

5 Tips to Make Your Email Marketing Pitch Perfect: This is a blog post but is also rendered as an infographic, if you learn better from visuals! And a bonus: many Pitch Perfect references. 

Someone Came to Your Site! User Onboarders Get Them To Stay: Explores the concept of user onboarding, in which a consultant tries to use your website and then tells you how to make it better. Also helpful/funny: The User is Drunk (a guy tries to use your website after he's been drinking).

And keep your eye on Association Trends' News-In-Brief section to keep up with who's doing what, when, where and how.