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Suzanne Carawan

By: Suzanne Carawan on May 13th, 2015

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Innovation Seminar Series for Association Execs Kicks Off Friday

Event Marketing | Association Industry Commentary | HighRoad News & Events | Content, Social & Digital Marketing

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HighRoad U Innovation Seminar

We're kicking off our  2015 Innovation Roadshow! We have put the seminar series together to cover the hottest topics in association marketing and cover each topic from the viewpoint of digital. Based on the findings of our 2014 State of Digital Marketing in Associations Study and reviewing what's been the most popular topics in our HighRoad U webinar series, we put together our agenda to cover: 

  • how associations compare to corporations in terms of marketing performance
  • understanding the modern consumer
  • how to hire & evolve your current association workforce
  • what  needs to change in education to appeal to a multi-generational membership
  • events that excite attendees through digital
  • how technology has changed the way we think, plan and design

There's still time to register for the May 15th event in New York, or choose another location. Remember that the July event will be livestreamed so you can join anywhere you might be located that day! We look forward to a great event series and are proud to welcome our guest speakers: 

  • John Follett, CMO, Demand Metric
  • Neil Ashizawa, CEO, InReach
  • Steve Mackenzie, VP Global Channels, etouches
  • Tom Morley, Principal, Snowflake Consulting
  • Ron McGrath, CEO, HighRoad Solution
  • Suzanne Carawan, CMO, HighRoad Solution

Additionally, we launched a press release to gain more visibility for this fabulous event: 

 

 Read HighRoad Press Release