Don't Forget The Basics!  The Fundamentals Of Email Marketing

Lately it seems all we hear about is the necessity of honing our digital marketing skills and strategies.  While keeping up with digital trends is essential, we can't forget the basics, email marketing.  Our partner, Personify, has written a really good article reminding us of three email marketing fundamentals we should all have locked down.  They are campaign testing, database segmentation, and message personalization.  This article explains why these fundamentals are important for truly effective email campaigns.

To learn more best practices for creating exceptional email, join us for our HighRoadU live webinar, "Creating Personalized Email Experiences", this Friday 4/29 at 3:pm ET.