HighRoad Solution & Demand Metric Partner to Bring Digital Marketing Content to Associations

Thursday, November 21st, Ashburn, VA — HighRoad Solution, the only technology provider of integrated eMessaging communication services used by and endorsed by American Society of Association Executives (ASAE) announces a new partnership with Demand Metric, a marketing advisory firm and leading provider of educational content and online learning for marketing and communication professionals.

Popular for its practical tools and templates, Demand Metric provides online education and a content library to help marketers ensure they are using best practices, building internal organizational capacity and accelerating the roll-out of new products and services.

“We held our first client user conference this year,” explained Suzanne Carawan, Chief Marketing Officer of HighRoad Solution. “What was overwhelmingly clear is that our clients want to expedite their organization’s growth and use digital marketing. Clients asked for more training and best practices-based templates to help modernize and measure their own marketing programs. Partnering with Demand Metric allows us to offer a wealth of marketing education as a benefit of being a HighRoad client. We listened and are delivering on our promise to provide an exceptional client experience.”

The new partnership with Demand Metric allows HighRoad Solution to expand its newly created thought leadership program called HighRoad U. Clients will benefit from HighRoad Solution-produced content delivered through a variety of channels, as well as online access to a marketing library of more than 500 tools and online learning classes. “HighRoad Solution saw that the content we offer is of immense value in building capacity in the association market,” explained Jesse Hopps, Chief Executive Officer of Demand Metric. “Our partnership allows HighRoad Solution to provide access to tools and resources that today’s not-for-profit organizations’ budgets do not typically support. There’s an entire new generation of digital marketers to educate and HighRoad Solution had the vision to take a leadership role in helping organizations bridge the digital divide.”

HighRoad Solution plans to continue to roll-out its comprehensive customer experience strategy over the next few month as part of its overall growth strategy. On-demand webinars and content video sessions can be enjoyed by visiting HighRoad U.

About Demand Metric

Founded in 2006, Demand Metric is an advisory firm serving a membership community of over 36,000 marketing professionals and consultants in 75 countries with access to consulting methodologies, advisory services, training and a library of over 500 premium marketing tools and templates. Demand Metric resources enable members to complete marketing projects more quickly and with greater confidence, boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. Demand Metric members range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit: www.demandmetric.com.