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Jeanette Hausner

By: Jeanette Hausner on December 7th, 2016

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Infographic Of The Week:  The Power Of Personalization In Digital Marketing

Brand Marketing | Content, Social & Digital Marketing | Personalization

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

Consumers prefer more personalized communications from companies they interact with.  As marketers, if we stop for a moment and think of ourselves as consumers, which we are, we prefer it also.  As consumers we tend to feel more positive about brands that reach out to us in a way that shows they know who we are and what we want.  A survey conducted by Responsys found that personalization in digital marketing increases both consumer good will and engagement rates.  The infographic below depicts some key findings of that survey.

 


The Power Of Personalization In Digital Marketing

 

 

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