Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?
member engagement | digital marketing
Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!
Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages.
There are two common mistakes when assembling a tech stack.
You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to.
Whenever you make a purchase – whether it’s something as small as a pack of gum or as big as a new house – you go on a customer journey.
