Member engagement can be harder to measure in trade associations than in professional societies. But that doesn’t mean it’s not vitally important.
Why do some members leave an association while others go on to become board members? Why are some people passionate, vocal advocates for association membership, while others don’t even bother to open emails?
If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower.
Associations exist because we know that we’re stronger when we’re part of a team. Good things happen when talented people come together to share knowledge, compare best practices and make connections, which is why associations work so hard to acquire members.
Every association website has a public section and a members-only section.
The Association Management Software (AMS) can be found at the heart of every organization. It manages your member database, it handles subscriptions and member dues, it supports your website.