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Tara Youngblood

By: Tara Youngblood on December 9th, 2016

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The Mindset of Marketing Automation

Lead Generation & Growth Strategies | Content, Social & Digital Marketing | Marketing Automation

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"BLAST!"  A word that we are all too familiar with in email marketing. However, in the world of Marketing Automation that word is non-existent. For many associations marketing automation is becoming more of a high demand even though it has been around for the last 7 years. The rise of this platform is finally giving associations a helping hand as it handles campaigns, reports, departments, and puts it all into one tool. It's the mastermind of organized chaos! 

The association world is now realizing that keeping up with workloads and projects can get overwhelming. This overload comes about as you continue to add more and more onto your plate such as; SEO, Websites, Social, Content, and more just accumlates over time. So instead of getting rid of anything in particular we have now adopted Marketing Automation. There is so much to know and do now that you need one tool that can manage it all instead of using 15 various platforms.

  Marketing Automation is designed so that reporting is the first thing it focuses in on. Going in manually and putting in informaton takes away time and budget. So, yes you need marketing automation, but you must first have a strategy in place. Seek guidance on how to navigatve this platform so you do not fall into using it just for email. 

 

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