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By: Stephanie Sloan on February 19th, 2015

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The New Association Marketing Ecosystem

Lead Generation & Growth Strategies | Content, Social & Digital Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

In his February 16 blog post, The Anatomy of a New Association Marketing Ecosystem, Dave Martin, ERA (Electronic Retailing Association) discusses how his organization has gone from what he terms as an AMS-centric "marketing ecosystem" to one that centers around their new marketing platform (Hubspot).  The impact of this change has resulted in endless opportunities to market to members and non members alike. ERA was one of HighRoad's first Hubspot clients, using our +Plus for netFORUM integration product.

“In June 2014 ERA implemented an inbound marketing platform (HubSpot) for an integrated approach to blogging, landing pages, email and marketing automation. It has been a great experience and has totally revolutionized our marketing approach.”

Are you new to inbound Marketing and Hubspot? This content marketing-based methodology is based on a simple principle:  You provide value-add information and people begin to rely on you. You provide more value-add information and you begin to build trust. You keep providing, you build a relationship. You have a trusted relationship and your target audience will take action. Whether you're looking for new attendees, exhibitors, members or donors, inbound marketing delivers. Wondering how these principles apply to associations?  We have a webinar for that. Check out What Association Marketers Love About Inbound Marketing on demand at HighRoadU:

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How do we implements inbound marketing? We have developed our own association-focused implementation methodology and apply it to the HubSpot technology platform. We find that for inbound, it's not so much the tools that make for extraordinary results, it's the mindset. We work with organizations to develop the organizational capacity to perform inbound and work with you each month until you get there. (Or, you can be like some of our clients and just outsource your project!).

schedule-consultation

 

Are U #netFORUM users? Tune in to the U this Friday 2/20 for our webinar: Abila! HighRoad Solution for Abila—Pre-AUDC Virtual Unveil.  We're holding this special webinar for all netFORUM users to talk about how organizations are leveraging Pro & Enterprise to do amazing things with their digital marketing communications. Make your marketing, communications & technology software and departments work together to create huge business impact!