Association Marketing

Recognizing market needs, SharpSpring, the leading marketing automation platform for associations, has released its retargeting feature to complement its already robust functionality.  While version 1.0 of the tool is officially live, full integration with SharpSpring, which will allow for better segmentation and reporting, is still in beta. 

As a SharpSpring partner, HighRoad has been getting granular with the tool prior to its official release. For those SharpSpring users or for those considering the SharpSpring platform, here are some best practices to help you navigate this valuable new feature.

Whether it is for a product, an event, or gaining new members, one of the most efficient ways of attracting traffic and new leads is through digital advertising. And if your goal is to attract young millennials, then social media advertising is probably on your radar. Beyond the obvious - you need an eye-catching ad, with a powerful call-to-action, a hard-working landing page, and a form for lead capture - what actually happens behind-the-scenes for your ad to show? What do impressions mean and what determines the cost-per-click? There are many factors that go on beyond the tangible assets of a digital ad.

One of the many benefits of online advertising is the ability to target your ads to the audience you're interested in reaching.  AdWords is an advertising service by Google which enables businesses to advertise their goods and services in a very targeted way.  By using keywords that are chosen by you, whenever someone searches using those keywords, your ad will appear in the search results.  In this way you are able to effectively target the people that are looking for what you have to offer.  Better yet, when using AdWords, you only pay when someone clicks on your ad.