Association Marketing

Powered by ASAE, the Xperience Design Project was an inspiring two-day learning opportunity focused on creating successful association events and experiences. With time to exchange business ideas and network, XDP provided an open and creative space to share and learn from partners, vendors, and association professionals. Attendees learned how to attract the right registrants, create meaningful connections, and deliver a return on investment year after year.

There are many benefits to event marketing.  From increasing brand awareness, to connecting with your prospects and customers, to using it as a platform for your product launch, event marketing is a key ingredient to boosting leads and sales for your business.  Yet there is one aspect of event marketing that most marketers are failing to capitalize on.  Using the event as an opportunity to gather fresh content for their content marketing strategy.  You see, each event offers a chance to capture amazing content to include into your marketing strategy.  It will add authenticity, relevancy, and creativity that will ultimately improve your bottom-line.  Here are six quick, easy ideas to create engaging content at your next event to bolster your content marketing strategy.

With 4 to 6 billion video views a day, Snapchat is shoring up to be the fastest growing social media network in the world.  A hot topic and popular session at ASAE's Marketing, Membership and Communication Conference, lead by Nicholas Mattar, Director of Marketing at the Detroit Regional Chamber discussed this very fact. Mattar walked attendees through a fun and interactive learning lab session on Snapchat, offering a tutorial for new users, and discussing best practices. By integrating Snapchat into your organizations larger social media strategy, Mattar articulates that you will be able to increase brand awareness while also showing tangible revenue on investment to stakeholders.

The common goal of an association’s marketing efforts is member engagement; however, the marketing approach that produces the most member engagement is the most difficult to execute. So, we uncovered some interesting insights through our annual Demand Metric marketing survey to learn more about event marketing and associations.

HighRoad Solution is proud to be a distinguished sponsor for the 2017 Gold Circle Awards. The Gold Circle Awards recognizes extraordinary association marketing, membership, and communications excellence. Now is your chance to showcase your amazing work to fellow peers and members.