inbou
This is how you should feel when someone willingly provides you their email address because they want to consume your content. Whether they're signing up for your newsletter, registering for a webinar or downloading your latest research, receiving the input of someone's email is as big as a slam dunk. And like LeBron, you should yell & beat your chest and yell "THAT'S WHAT WE DO!"
Marketers have the competitive spirit. They want to outplay you, they want to unnerve you and most importantly, they want to win. Many associations are telling me that they want to grow and compete in today's world and I ask them this key question:
Does your organization know how to compete? Do they think in terms of competition? Do they work for the love of the game?
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