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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Blog Feature

member engagement | digital marketing

By: Abigail Conlon
July 22nd, 2019

Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!

Blog Feature

member engagement

By: Aimee Pagano
May 31st, 2019

Associations put a lot of effort into their programs and services. In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers.

Blog Feature

member engagement

By: Aimee Pagano
May 29th, 2019

Marketing would be so much easier if you could just ask each individual member what they want. That would be impossible, of course, especially if you have a large, nationwide association. And yet, members do expect a high level of personalization.

Blog Feature

member engagement

By: Aimee Pagano
May 27th, 2019

It's very worrying when you see membership rates dropping. How can you tell where your association is going wrong? How can you identify the areas where you need to improve.

Blog Feature

member engagement

By: Aimee Pagano
May 24th, 2019

When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got?

Blog Feature

member engagement

By: Maneesha Manges
May 22nd, 2019

Every association needs to try to attract new members, especially those associations that are experiencing membership decay as long-term members move towards retirement. But is it possible to grow your membership without a huge advertising spend or a massive recruitment push?