Association Marketing

This time of year feels like one big Hallo-Giving-Mas-New-Year holiday; and by that we mean it will be a new year before we can finish our pumpkin spiced lattes. And because Christmas ornaments have been out at Target since August, we think it’s fair to start planning for 2018.

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You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one step farther while serving custom experiences to your potential leads and searchers.

It’s no secret that the demand for marketing to be more personal is getting stronger by the minute.  People are receiving too many emails from too many companies and organizations are struggling to set themselves apart from the others. Associations alike are under constant pressure to capture new members and retain existing ones thus, driving the need for more personalized messaging. 

Did you miss out on last week’s webinar? Check out this recap of “Evolving Your Marketing Technology Stack to Drive Business Results – Personify”. Suzanne Carawan, HighRoad Solution, and Dave Sherman, American Optometric Association, walked through a case study of AOA’s journey to marketing bliss by taking initiative in the digital marketing world to generate revenue in their own organization!